Brand Identity, Logo Design
We developed a custom lettermark that cleverly merges the letters “O” and “F” to form a wing-like design subtle yet powerful. These wings represent more than just style; they are a metaphor for rising above limitations, owning your identity, and flying on your own terms. The minimalist form and sharp symmetry make the logo versatile and timeless, perfect for apparel, labels, and digital use.
The branding has successfully positioned OVERFIT as a standout name in the streetwear space, ready to connect with a community that values originality. The launch of their first hoodie collection received a great response visually cohesive, identity-strong, and emotionally resonant. The logo now stands proudly on every hoodie, symbolizing not just a brand, but a lifestyle. From product tags to social media, the brand identity has elevated the presence of OVERFIT and laid the foundation for its growing audience.
